My current big graphic design project is for Lantek, an IT service company in Kutztown.
I'm also currently doing temporary work for them to help complete a large-scale data sanitization order for a big client of theirs.
This is Lantek's current website & branding. I am working closely with the Sales Account Specialist to complete the rebrand project.
Before starting the rebrand, they requested a brand sheet of their current brand:
In the first iteration of the rebrand, they wanted to create a newer feel with a focus on their cloud management services.
They requested the logo in a array of different color combinations to find the best one:
They then requested these business cards in the 3 different color variations that they narrowed down to:
That led us to this:
The project managers decided to take a route in the rebrand after this. And go with an even more minimal design.
We still planned to stick with orange & blue but did not have an exact color shade for each.
They envisioned a plain text logo with a simple line art cloud:
Then they decided on a blockier cloud, so we went with this:
Color variations to make a color choice:
After some decision time, they decided to go a whole different route which will be covered in a separate blog post!